The company has also joined the prestigious Costa Women in Spain and has already had considerable benefit from them. Both of these channels are excellent for raising the profile of selected destinations. Next up is Sutherland on TumblrFd as the Ben Loyal Hotel and Kyle Centre host the sustainable tourism event in July. See http://www.thewriteway.blog
With both Friends of the North Highland Way and the Hispanic Society of Carrickfergus about to partner with the Belfast City Council, as we have with Mid and East Antrim County Council, and shortly with another council, that is lots of publicity for the North Highland Way as well as our cultural and historical event in Northern Ireland.
The North Highland Way is now being adopted as the Camino of St Brian (those of you who know me will agree that Brian Sparks is indeed a saint!) with the assistance of the Confraternity of St James and two other Caminos in Scotland. There will shortly be a new passport for the Way, designed by one of the colleges in Northern Ireland. This is joint working at its best without people trying to take advantage of other peoples’ skills and experience free of charge.
The people wanted the North Highland Way and a Camino… now they have it and we will move forward with other Caminos in Scotland to partner with the organisations in Spain (in Spanish of course as well as English)..
We live in hope that the Highland Council and HIE will one day support this project as a partnership, as has been suggested, and that the Highland Council will agree to making the area a sustainable tourism zone. If you would like to learn about sustainable tourism, as backed by Making Holidays Green, the Tree Council of Ireland, and three councils in Northern Ireland as well as the Environmental Data Recording organisation in Northern Ireland, you can book on line now. There are lots of other opportunities which have not yet been tapped into, but we will get there, with the help of the Irish, and those people in the far north who were far seeing enough to support the North Highland Way from the beginning.